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나의 인생과 일 (My Life and Work) 영어로 읽는 명작 시리즈 399
나의 인생과 일 (My Life and Work) 영어로 읽는 명작 시리즈 399
  • 저자<헨리 포드 (Henry Ford)> 저
  • 출판사논객넷 출판사
  • 출판일2017-04-20
  • 등록일2018-12-11
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책소개

포드는 자서전 《나의 인생과 일(My Life and Work)》( 1926)에서 포드자동차 종업원의 행동원칙과 고객서비스의 원칙을 다음과 같은 네 가지로 밝히고 있다. 첫째, 미래에 대한 공포심도, 과거에 대한 자만심도 갖지 말 것. 둘째, 부당한 경쟁을 하지 말고 어떤 일을 최선을 다해 수행하는 데 뜻을 둘 것. 셋째, 이윤은 서비스의 결과이므로 이윤을 우선시하지 말 것. 넷째, 제조업이란..

Henry Ford profiles the events that shaped his personal philosophy, and the challenges he overcame on the road to founding the Ford Motor Company. Throughout his memoir, he stresses the importance of tangible service and physical production over relative value as judged by profits and money. He measures the worth of a business or government by the service it provides to all, not the profits in dollars it accumulates. He also makes the point that only service can provide for human needs, as opposed to laws or rules which can only prohibit specific actions and do not provide for the necessaries of life. Ford applies his reasoning to the lending system, transportation industry, international trade and interactions between labor and management. For each, he proposes solutions that maximize service and provide goods at the lowest cost and highest quality. He analyzes from a purely material viewpoint, going as far as to argue that the need for a good feeling in work environments may reflect a character flaw or weakness. However, his unflinching focus on the ultimate material products and necessities of life provide clever insights in how he created an efficient and flexible system for providing reliable transportation for the average person. (Summary by LivelyHive)

목차

■ 나의 인생과 일 (My Life and Work)
My Life and Work
CONTENTS
INTRODUCTION
CHAPTER I  THE BEGINNING OF BUSINESS
CHAPTER II  WHAT I LEARNED ABOUT BUSINESS
CHAPTER III  STARTING THE REAL BUSINESS
CHAPTER IV  THE SECRET OF MANUFACTURING AND SERVING
CHAPTER V  GETTING INTO PRODUCTION
CHAPTER VI  MACHINES AND MEN
CHAPTER VII  THE TERROR OF THE MACHINE
CHAPTER VIII  WAGES
CHAPTER IX  WHY NOT ALWAYS HAVE GOOD BUSINESS?
CHAPTER X  HOW CHEAPLY CAN THINGS BE MADE?
CHAPTER XI  MONEY AND GOODS
CHAPTER XII  MONEY?MASTER OR SERVANT?
CHAPTER XIII  WHY BE POOR?
CHAPTER XIV  THE TRACTOR AND POWER FARMING
CHAPTER XV  WHY CHARITY?
CHAPTER XVI  THE RAILROADS
CHAPTER XVII  THINGS IN GENERAL
CHAPTER XVIII  DEMOCRACY AND INDUSTRY
CHAPTER XIX  WHAT WE MAY EXPECT
저자 사진 및 프로필
원서로 읽는 세계 명작 시리즈
판권 페이지

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